My Editorial & Outreach Link Building Services

By Mahbub Murshed – PR & Manual Link Acquisition Specialist

If you want to rank in Google today, you need more than just backlinks.

You need the right type of links, earned through the right strategy.

My name is Mahbub Murshed, and I specialize in two core link building techniques.

1. Editorial Link Building (Expert quotes and commentary)

2. Manual Outreach Link Building (Content-driven links)

I apply outreach to both cases.

But they are not the same.

And if you mix them up, your SEO results will suffer.

My Core Philosophy

I help earning links for my clients naturally. 

Each system is designed to earn links in a way that:

  • matches Google’s expectations
  • fits your industry
  • supports long-term rankings

Two Types of Link Building I Use

1. Editorial Link Building (Digital PR)

What It Is

Editorial links are earned when:

  • a journalist quotes your insight
  • a publication features your expertise
  • a writer references your data or opinion

These links are not placed by request.

They are earned because your input adds value.


Where Editorial Links Come From

Editorial backlinks typically come from:

  • news websites
  • media publications
  • industry magazines
  • authority blogs
  • journalist-written articles

Examples:

  • expert quotes in articles
  • commentary in trend reports
  • data citations
  • founder insights

Editorial Link Building Process

Here is exactly how I approach it:

Step 1: Angle Creation

I identify what makes your brand valuable to journalists:

  • expert opinion
  • industry insight
  • unique data
  • strong point of view

Step 2: Opportunity Discovery

I monitor platforms and sources such as:

  • HARO
  • Featured
  • Qwoted
  • journalist request feeds
  • trending news topics

Step 3: Journalist Pitching

I send short, clear responses:

  • direct answers
  • no fluff
  • strong insight
  • ready-to-publish quotes

Step 4: Editorial Placement

If accepted, your brand appears inside:

  • published articles
  • media stories
  • industry content

With a natural editorial backlink.

Why Editorial Links Matter

These links:

✔ carry high authority
✔ build brand trust
✔ improve rankings faster
✔ attract real traffic

This is the highest quality link type in SEO.

2. Manual Outreach Link Building (Content-Based)

What It Is

Manual outreach focuses on content collaboration.

Here, we actively contact website owners and propose value.

Unlike editorial PR, this is a controlled process.

Where Outreach Links Come From

These links typically come from:

  • niche blogs
  • SaaS blogs
  • resource pages
  • industry websites
  • editorial content hubs

Formats include:

  • guest posts
  • link insertions (niche edits)
  • resource mentions
  • collaborations

Manual Outreach Link Building Process

Here is how I run outreach campaigns:

Step 1: Prospect Research

I find websites based on:

  • niche relevance
  • real traffic
  • domain authority
  • content quality

Step 2: Qualification

I filter out:

  • spam sites
  • PBNs
  • low-traffic blogs
  • “write for us only” farms

Only real websites remain.

Step 3: Pitch Creation

Each email includes:

  • a specific article idea
  • clear value for their audience
  • a relevant angle

No generic templates.

Step 4: Collaboration

Depending on the site, we:

  • contribute guest content
  • suggest content improvements
  • provide useful resources

Step 5: Link Placement

The result is a contextual backlink inside real content.

Why Outreach Links Matter

These links help you:

✔ scale link acquisition
✔ control anchor text
✔ target specific pages
✔ build topical authority

They support and strengthen editorial links.

  Editorial vs Outreach – Clear Difference

FactorEditorial Link BuildingManual Outreach
ControlLowHigh
SourceJournalists & mediaBloggers & websites
MethodEarned via insightEarned via collaboration
SpeedSlowerFaster
AuthorityVery highMedium to high
ScalabilityLimitedScalable

How I Combine Both Strategies

The best results come from using both together.

Editorial links build authority

Outreach links build volume and relevance

A balanced strategy looks like:

  • Digital PR for high authority links
  • Outreach for consistent link growth
  • Content alignment for SEO targets

This creates a natural backlink profile.

Industries I Work With

I build links across:

  • SaaS
  • eCommerce
  • digital marketing
  • cybersecurity
  • real estate
  • local services
  • B2B companies

Each niche requires a different mix of:

  • PR angles
  • outreach strategy
  • content positioning

What Makes My Approach Different

Most link builders focus only on outreach.

Some focus only on PR.

I combine both, but I separate the strategy clearly.

Every campaign includes:

✔ editorial link opportunities
✔ outreach-based placements
✔ niche relevance
✔ real websites only
✔ manual execution

No automation. No shortcuts.

Who Should Work With Me

My services are ideal for:

  • SaaS companies competing for keywords
  • agencies scaling SEO campaigns
  • eCommerce brands growing traffic
  • founders building authority
  • local businesses expanding online

Work With Mahbub Murshed

If you want real SEO growth, you need:

  • editorial authority
  • consistent link acquisition
  • clean backlink profiles

I help you build all three.

Contact

Mahbub Murshed
Editorial & Outreach Link Building Specialist

Website
mahbubmurshed.com

Email
badonaub@gmail.com

LinkedIn
linkedin.com/in/mahbubmrshed